Our Strategy

Through effective resource integration and knowledge transfer among operating entities, CUIS sets out to be Asia Pacific’s leading professional insurance intermediary.

Adapting the mature business model from Taiwan, effective sales development program, and a well-founded proprietary IT suite consisted of various management information systems, CUIS is prepared to seize the vast opportunities in China’s insurance market. With high brand equity, elite salesforce, strong carrier relationships, unique ability to customized products, and many other advantages, we are able to achieve goals that will drive long-term shareholder value.

China Market

Our business is supported by the economic growth in China, which creates a mass of affluent middle class with significant protection gap. We had strategically expanded our footprint in Jiangsu, Sichuan, Guangdong, and Henan, provinces with the largest population and highest GDP per capita in the country. Our growth strategies in China are summarized as follows:

  • Localized Management: Our top management team in China consists of mostly PRC citizens. Leadership localization allows our executives to become quickly acquainted with the Chinese marketplace while eliminating inefficiencies associated with cultural barriers in cross-border operations. We have also tailored our central management platform inherited from our Taiwan’s counterpart to better meet the operational needs in China.
  • Acquisition of High-Quality Intermediaries: Significant consolidation of small and mid-size agencies is expected in the near future due to increasing capital requirement by the Chinese government. This gives us a chance to build greater presence in the marketplace through acquisitions and mergers.
  • Strategic Cooperation with E-Commerce: Insurance e-commerce is becoming a mega trend in China, with major insurance carriers teaming up with internet giants. Adapting to this trend, we also seek strategic alliance with e-commerce companies to deliver online services.
  • “Slow but Steady” Growth: We do not aim for spikes in sales numbers and hasty expansion of our sales force to avoid pitfalls often associated with success lacking a solid foundation. Everything we do, we do so deliberately and with foresight.

Taiwan Market

We are the premier insurance broker in Taiwan with strong brand recognition in one of the most competitive insurance markets in Asia Pacific. To sustain our leading position, we have devised the following strategies:

  • Seek out continuous M&A opportunities to increase presence.
  • Leverage the actuarial expertise of PFA to introduce new products to existing customers.
  • Develop an e-commerce platform to attract a new group of customers.
  • Build greater brand recognition through engaging content and creative marketing campaigns.
  • Strengthen relationships with top insurance carriers to sell exclusive products.
  • Establish a niche brand targeting high-net-worth clients.

“CUIS will reach even greater heights as we continue to seek M&A opportunities of financially healthy and reputable intermediary firms, tighten our relationships with insurers to supply innovative products that suit clients’ needs, implement engaging training and incentive programs to boost performance, and instill a culture of service excellence and professional integrity among all members of our enterprise.”

Mr. Yi-Hsiao Mao, CEO and Director

What Makes Us Different?

Hold the nationwide professional insurance brokerage and agency licenses in China.

Given that the Chinese insurance intermediary market is a strictly regulated, CUIS is among a limited group of professional insurance intermediary firms to obtain both the nationwide insurance brokerage and agency licenses from the China insurance regulator (CIRC) to set up branch offices across Mainland China and conduct insurance agency businesses.

Able to design and develop customized insurance products.

PFA is one of a selected few re-insurance brokers with actuarial expertise, granting CUIS speed-to-market achieved through in-house design, development, and distribution of tailored insurance products that are customer and market focused.

Focus on long-term life insurance products to generate steady income.

Revenues of CUIS are primarily generated from the commissions derived from the sale of long-term life insurance products underwritten by insurance companies. Once we sell a life insurance policy with a periodic premium payment schedule, we will be able to receive stable commission and fee incomes from that policy for an extended period of time, sometimes up to 25 years.

Systematic and structuralized talent training and development programs.

CUIS has devoted substantial resources and efforts to our training programs every year. Our Taiwanese subsidiary, Law Broker, is the only institution to receive Taiwan Insurance Excellence Award, a government-granted award, in the Talent Training category for seven consecutive terms, outperforming large financial and insurance institutions.

A team of dedicated and professional claim advocates.

The true value of a policy is apparent when a claim arises. Besides serving as professional advisors, matching our clients with the right insurance policies, we also function as claim advocates. Our seasoned claim advocacy team has, in numerous cases, reversed seemingly impossible situations and turned them into favorable outcomes for clients. Moreover, we also differentiate by leveraging our strong carrier relationships to negotiate better outcomes for our clients.

Evenly distributed age group in sales force and low sales force turnover compared with the industry average.

Our sales force can be evenly divided into three age groups, Millennials (Age 19-34), Generation X (Age 35-55), and Baby Boomers (Age 56-69). This unique composition helps create an environment that is rich with experience and maturity as well as youthful enthusiasm. Since sales work requires knowledge and experience, a mixed-age workplace gives sales agents opportunities to teach, share and learn from one another. In an industry notorious for high personnel turnover, our turnover is below industry average, preventing us from being negatively affected by turnover-induced disruptions.